Are you thinking about promoting your business online by making short videos? Most internet users enjoy watching short videos, so there is a big chance that your audience will be interested in the tips you have to share and the stories you want to tell.
But if you have never created this type of content before, you might wonder how to make a short business video. Here is a beginner’s guide on how to make a short business video.
1. Use your phone if you don’t have a professional video camera
To make a short business video, you first need a camera. But don’t worry if you don’t own an expensive, professional video camera. You can make great videos if you have a phone with a high-quality camera.
Make sure the lens of your phone camera is always clean and that you position it at the level of your eyes while shooting your video. You don’t want to look down or up to look into the camera.
If your phone’s microphone isn’t that good, invest in a better one. You want the people watching your video to have no problem understanding what you’re saying.
2. Plan the content of your video
Before you start filming your short business video, you have to do some planning. What will be the purpose of your video? Will you share some tips, introduce a new product, or simply show fun behind-the-scenes footage?
Be clear about what you want to show and what you want to say. You could do some research by watching some of the most popular videos on the social media platform of your choice. This will give you a better idea of what videos people enjoy watching and interacting with.
3. Be relevant to your audience with video localization services
If your audience lives worldwide, it’s a good idea to have your video translated. But if you want to reach out to all your customers and potential customers, you should consider using video localization services.
A video localization service help you be relevant to your audience by translating what you are saying and ensuring people from different global markets will understand your content in the right context.
4. Have a hook and a call to action
You want to start your short business video with a hook that will grab the viewer’s attention. Within the first few seconds of your video, you need to give viewers a reason to want to keep watching.
After your hook, you need an engaging story. Then, you have to end with a call to action.
Your call to action is what you want the viewer to do after watching your video. It could be as simple as visiting your website to enjoy an offer, sharing your video, or commenting.
5. Be sure your audience connects with your video
It’s important to make videos your audience will connect with. And to do that, you must know your audience and what they like and need.
Find out which topics interest them, the questions they need answers to, and what type of video content they prefer interacting with. It will then become easier for you to provide them with value through your short business videos.
6. Get in front of a neutral background
Now that you have planned the content of your video, you need to find the perfect background for it. You probably don’t have access to a professional studio, and that’s alright. You can shoot your video in front of any neutral background.
Ideally, it should be a blank wall, a curtain, or any background that isn’t distracting. Avoid green screens or artificial backgrounds, as those don’t always give the best results.
7. Take advantage of natural light
As for lighting, ring lights can be convenient. You can also use any type of lamp, as long as you have more than one and position them in a way that will not create any shadow.
However, it’s much easier to simply take advantage of natural light. Try shooting your short video near a window or in an area that receives a lot of natural light during the day. Your video will instantly look a lot better.
8. Edit your video to make the most of it
If you do it right, you can share a lot of information in a short video. You can edit it to remove unnecessary parts. You can add text overlays, graphics, and visual and audio effects.
Editing your short video will help you make it more appealing to viewers. Just keep in mind that many people will be watching your video on the small screen of their smartphone, so any text you include must be easy to read.