For small business owners, attracting new customers is a never-ending process. There is constant work to be done to both maintain your current base, as well as bring in new faces. Various deals on your inventory may be the ideal way to appeal to those individuals, but think outside the box.
With the right displays showcased, you’d be surprised as to how effective the power of visual appeal is. Don’t be afraid to let go of your generic displays for your products, for a more visually alluring one.
Here are eight retail store display ideas for stores and shopping malls:
Idea #1: Immersion
Take a look at many, modern retailers like Burlington Shopping Mall today. For the most part, they are not only appealing on the eyes, but the display is just one component. From a visual standpoint, these retailers use many other components to complement the display as well.
By allowing the consumer to immerse themselves within your store, you leave a lasting imprint on them. Try to build around your display with other, thematic components in mind. If, for example, you are selling winter coats, a snowy background can help enhance the display. Not only is this compelling, but it is incredibly exciting to examine with the naked eye.
Idea #2: Combine Product Lines
Combining product lines is a great retail store display idea you should consider. If you are looking for a way to optimize your display, you’ll have to manage the available real estate. As such, cross-merchandising different product lines onto one display is extremely effective. This can attract more customers who were drawn in already, as well as cause them to purchase something else.
Moreover, you can experiment with how you would like the display to be shown. Many fashion outlets will often display sunglasses, handbags, and jewellery together on a single display. The three different types of products here may encourage a customer to purchase an extra item. Keep similar products in your inventory in close contact, to maximize this cool technique.
Idea #3: Shelving
For those who are looking for an old school way of displaying their products, look no further than shelving. However, just because you want to place your items on shelves, does not mean that it has to be boring. In fact, you can experiment with how the shelves themselves are displayed.
One of the trendiest ways to use in your business is to keep your shelves spaced out. In addition, make sure the space is noticeable between these shelves. Spaced out shelves that are displayed can actually attract more eyes than if they were in close proximity. That way, shoppers will come in for a second look.
Idea #4: Use Signs
Signs are probably the most important factor, as it pertains to store displays, when trying to upgrade your showcase. Customers, unless they know exactly where to go, will usually need additional information on a product. This means that you should enhance your visual prowess by attaching some signs to your display.
What should you put on your signs then? A short product description, along with the price, is generally recommended. The more detailed you make these signs, the more educated your potential buyers will be.
Idea #5: Seasonal Displays
No matter what time of the year it is, there will always be a time to get your seasonal products out. As soon as a customer walks inside of your store, a good seasonal display should immediately lock their attention. These displays should make use of a good colour scheme, in addition to quirky typography.
The holiday season, for instance, is the perfect opportunity to make use of inventive visuals. Take into consideration festive factors, such as Christmas characters. Red, green, and white colours are also recommended too!
Idea #6: Customer Interaction
Another great way to inspire customers to test out your products is to encourage them to use them. The Apple Store is a great example of this, as customers can try out the latest smartphone model before making a decision.
Idea #7: Lighting
No matter how your display ends up appearing, you should always integrate proper lighting into them. Make sure your products are well-lit, so that they can be appropriately seen by your customers. You may also want to experiment with different coloured lights too, for added effect.
Idea #8: Witty Typography
Almost nothing makes a retail display stand out more than enlarged, witty phrases. At worst, this type of phrasing can simply attract additional customers. At best, you will have a customer make a purchase, as well as placing a smile on their face!
The most important thing to keep in mind when creating your own retail display is to be unique. Don’t try to recreate another display that you have seen previously. Instead, use your creativity. Experiment with what works, and then capitalize on the visual opportunity that it brings!